This week’s free hypnosis training lesson explains the truth behind how hypnotists charge.
Most hypnotists I know (myself included), charge $1000+ per hour on average.
Many find this to be outrageous but let me ask those people, do you know…
- What the four primary steps are to hypnotizing someone immediately?
- What physiological/psychological safety precautions are needed to safely hypnotized?
- What an abreaction is off the top of your head without researching it?
- How to properly help someone safely through an abreaction?
- What the average Hypnotist in your region is charging?
The above represents only some of everything I’ve learned in terms of actual hypnosis and the business behind it.
After personally investing over $5000 to-date & gaining 9 years of in-field experience (and spending countless hours researching), I know my New-Age Hypnosis show is worth the asking price.
However, this is part of why I made sure the last question was “What the average Hypnotist in your region is charging?”. As I write this specific informational blog (June 2019), it’s “slow season” for many hypnotist. This means many who normally charge $600-$1000+/hr for private parties will happily charge $300-$600 instead.
It became abundantly clear years ago how egotistical some hypnotists are, which is something I’ll cover more thoroughly in a future lesson.
The reason I’m bringing up ego in this particular lesson is because I’m connected with many hypnotists, especially regionally.
As a result, I’ve learned even someone who headlined in Vegas (and was known for having a big head/showing off on social media) admitted to one of their students to taking a $300 show.
The truth is, even those viewed as “top dogs” in the industry have been known to fluctuate their price for certain clients (such as a resume-building client with a smaller budget) or situations (like the client being down the street).
To summarize what one of my colleagues said during our 2019 Spring Tour, “We’re just talking.” While it’s an over-simplified description of our job, it’s mostly true.
Yes, knowing the answers to all the questions above (and other intricacies) is important. However I want to help my students avoid getting as big-headed as some of the more wealthy/known hypnotists.
This actually reminds me of a discussion I had years ago in a car with my agent and another colleague. In short, it was stated that, “If you’re a businessman, your show’s not great.”
This was in reference to those in the field that gain seemingly massive marketing opportunities but are only hosting cliche hypnosis shows with little originality. As where I, for example, am not highly publicized or marketed but am hosting a show that High Schools & Universities are re-booking annually due to my fresh approach.
This is part of the reason I developed HypnoKick, to both better inform those who misunderstand it & to kick-start any hobbyists/aspiring professionals looking to provide fresh entertainment.
So, what should you be charging?
Honest Answer: There’s no right answer.
Personally, I started out charging $300/hr because…
- I wasn’t fully confident in my approach, patter or routines yet.
- $300/hr was big money for me as a freshly trained teenager.
- I was able to grab clients’ attention & provide (what I’d now consider) basic hypnotic entertainment.
- It helped me easily build a small list of clients that provided me with business-boosting testimonials.
My professional suggestion given to you, a random person reading this blog, go with your gut.
Again, when I first started, $300 seemed reasonable as I had been paid $150 when hired for my first magic gig as a teenager. Hypnosis, however, required more training regarding how to approach/ talk/ induce/ safely guide/ etc.
Needless to say, my price point of $300 was happily taken by just about every client I spoke with over than phone. It’s like they say, however, you get what you pay for. Compared to starting as a teenage hypnotist, my current show:
- Has a more wide-spread/accepting approach
- Naturally filters those not truly hypnotized
- Incorporates audiences in manner most fail to
- Is effortlessly personalized to each venue
- Enables audiences to dictate the outcome
- And more…
So be honest with yourself. If you feel like you can easily replicate my current tour into an even better production than I’ve manifested, feel no fear in charging $700-$1000+/hr.
On the other hand, you can confidently build up your real world experience-based knowledge/ skills/ client list/ testimonials/ resume/ bank account by start at and growing from $300/hr!
I explain my experience-based history of charging for hypnosis shows in the following video…
Like any growing company/brand, start low & only increase based on your market demand. Be honest with yourself here as you’re unlikely to “go big” within a year. Remember, I started off at $300.
If you find this to be something you wish to continue as time goes on (and you’re improving as your demand rises), then it’s a safe time to raise your base fee. I never charged $1000+/hr until I got my first agent (and they did it on my behalf).
That was my first glimpse of the reality of what I was missing out on for the previous 3 years. On the other hand, the years leading up to those first $1000+ bookings made the difference in terms of my skill & ability to think/act quickly on my feet performance-wise.
After those first few bookings, I realized something I hope you internalize one day…the sky’s the limit 😉
If you’re new/still skeptical of hypnosis, download our free informational ebook HERE!